This confession stopped us in our tracks.
What started as a deeply painful personal story quickly became something much bigger. It struck a nerve across South Africa, going viral as thousands of people expressed heartbreak, anger, and a desire to help.
Within days, we launched a BackaBuddy campaign — and in just 3 days, the confessions community raised R60,000.
Instead of focusing on one story alone, we chose to turn the moment into meaningful action. The funds were donated to MamaFlo, a Cape Town–based organisation fighting period poverty and the stigma surrounding menstruation.
The money was used to:
- Donate sanitary products (both reusable and single-use)
- Host educational workshops
- Teach both women and men about periods - how they work, why access matters, and why they should never be a source of shame
To push the conversation further, we encouraged our audience to share their “first period” stories - breaking silence, normalising the experience, and challenging the stigma that still exists around menstruation.
This wasn’t just a confession.It was proof of what can happen when a community chooses empathy over judgement - and action over silence.
Thank you Confessions family 💛
